Alexa Traffic Ranking and Toolbar

What is Alexa traffic rank and how to get the Alexa toolbar

Alexa analyzes web usage from traffic data sources including their own Alexa Toolbar users to eventually create traffic rankings for websites. This essentially determines how popular a website is. Even though these scores are highly respected in certain circles, the traffic data isn’t a representative sample of the global internet population, but an extensive variety of statistics taken from Alexa Toolbar users.

Another point to remember is that sites with relative low traffic will not be accurately ranked by Alexa as it is difficult to ascertain the correct figure from sites with fewer than 1000 visitors. However the scores are beneficial when comparing similar websites, moreover 6,000,000 people do visit Alexa each month, which is not a number to be sniffed at.

What is Alexa traffic rank

The Alexa traffic rank is taken over three months from traffic data of millions of users taking into consideration both the number of users who visit that site and the number of pages which are viewed by that user. So this score can change quarterly depending on the views/visits at that time. A lower Alexa number means a greater level of traffic.

Alexa’s detailed explanation on traffic rank.

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

What is the Alexa tool bar

This is a free tool which you can download that allows you to measure your own traffic and rankings and check out your competitors ranking. How to download and install the Alexa tool bar is very simple.

Go to – the page comes up with a large button that has an Alexa Extension from Google Chrome – if you use Google Chrome then you just click the large green button and it all installs the extension direct from Chrome. If you use Firefox or Internet Explorer there are links on the left.

This tool bar then shows you two rankings – a rank for the world and a rank for your country. This extention is useful because it also gives you a link for search analytics and way back machine link to see view past performances and also the average load time, this compare you to other sites to see how fast your site is loading right there on your toolbar.

Search Analytics

This gives you a bit more information – including – Reputation – which tells you which sites are linked to the particular website.

Toolbar Features:

Traffic Stats

Search Analytics


Contact Info


Related Links


All of this information is very valuable to help determine how your site and other sites are performing and if you are reaching your audience. One way to perform better to create a lower score is to improve your SEO – What is Search Engine Optimisation? is explained on that link.

There are many other features and tools on if you haven’t had a look over there we suggest you do just that, it is an extremely interesting informative site.

Increasing Alexa Traffic Rank in 20 Easy Steps

Why increase Alexa rank?

Alexa rank is used by most of the expert webmasters, advertisers, and ad networks as measures to testify the merit of your blogs. In simple, when it comes to ad pricing, Alexa can make you sit at a better bargaining position.

Problems It is often pointed by the users that Alexa has imprecise and sometimes careless methods of ranking the sites. It has a tendency to show the hierarchy as ordered by the large webmasters and/or tech audience. The reason for this can be stated as the most of the professionals have the Alexa toolbar installed in their webs which is unknown to the common user. Many, also, have indicated that Alexa is a vastly inaccurate method of measuring a website’s reach, traffic and potential.

It is true as we are living our lives in an imperfect world where so many things can’t be brought under the logics. Alexa, no doubt, sometimes may seem absurd yet it is weighed high by the webmasters and advertisers, and that is the main goal of it.

In a very short time Alexa has achieved a high rank among the latent ad providers.

Getting started with Alexa Two easy ways can be adopted to start with Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar. If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features.

Using Firefox and SearchStatus are highly recommended in this regard.

Can some body fixture or manoeuvre the Alexa Ranking? There are some designs which allocate one to straightforwardly bring an Alexa ranking in the millions down to the 100,000 level but bringing it precedent the 10,000 or 1,000 grade is a significantly more difficult process because of the inflexible struggle among websites.

Some have obstinately assured that there are no proven ways to fixture Alexa, while others have declared that auto-surfs and scripts do work to some scale.

It still can’t be said authoritatively that auto-surfs or other artificial methods will have similar consequences for every blog.

You can try the below given tips to check the reality about getting a higher Alexa Rank.

20 Tips for Increasing your Alexa Rank

The following tips have been derived from the successful experiences of other Alexa using webmasters.

Working of these tips is highly dependant on the consistency of your input.

It is highly advised to improve the quality of your content that automatically attracts the traffic. It is a better, slightly more demanding, way than artificially increasing your Alexa rank.

You should dedicate most of your labours in mounting your site audience alongside incorporated implementation of any of the following tips.

1) The most important step is Installation of the Alexa toolbar or Firefox’s SearchStatus extension and setting your blog as your homepage.

2) Persuade others to use the Alexa toolbar. This comprises of friends, fellow webmasters as well as site visitors/blog readers. Be sure to link to Alexa’s full explanation of their toolbar and tracking system so your readers know what installing the toolbar or extension necessitates.

3) If you are working in an Office or own a company, get the Alexa toolbar or SS Firefox extension installed on all computers and set your website as the homepage for all browsers. Perhaps it will be useful to note that this may work only when dynamic or different IPs are used.

4) Ask your friends to review and rate your Alexa website profile. It can also help in some way in improving your ranking.

5) Write or Blog about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa rank. They’ll link to you and send you targeted traffic (i.e. visitors with the toolbar already installed). This gradually has effects on your Alexa ranking.

6) Create an Alexa rank widget on your website. By doing this you can receive a fair amount of clicks every day. Each click tot ups as a visit even if the toolbar is not used by the visitor.

7) Exhibit your URL in webmaster forums. Webmasters usually have the toolbar installed. You’ll get webmasters to visit your website and offer useful feedback. It’s also a good way to give back to the community if you have useful articles to share with others.

8) Inscribe content that is associated to webmasters. This can fall in the category of domaining and SEO, two fields in which most webmasters will have the Alexa toolbar installed. Promote your content on social networking websites and webmaster forums.

9) Use MySpace. This is a little shady so it is not recommended unless you’re really interested in artificially pumping up your Alexa Rank. Use visually attractive pictures or banners and link them to your redirected Alexa URL. This will be most effective if your website has content that is actually relevant to the MySpace Crowd.

10) Use Alexa redirects on your website URL. Undertake this: . Replace with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will count a unique IP address once a day so clicking it compound times won’t help. There is no official proof that redirects positively profit your Alexa Rank, so use with carefulness.

11) Post in Asian social networking websites or forums. Some webmasters have suggested that East Asian web users are big Alexa toolbar fans, judging by the presence of several Asia-based websites in the Alexa Top 500. this is suggested to be tried only if you have the time and competence to do so.

12) Generate a webmaster tools section on your website. This is an attraction for webmasters who will often revisit your website to put on access to the tools.

13) Get Dugg or Stagger. This generally fetches massive numbers of visitors to your website and the steep amount will have a positive impact on your Alexa Rank. Logically, you’ll need to develop link worthy material.

14) Use Pay-per-Click Operations. Buying advertisements on search engines such as Google or Exact Seek will help bring in Traffic. Doubly useful when your ad is highly relevant to webmasters.

15) Try Alexa auto-surfs. They would work very suitably for brand new sites that have a very poor Alexa rank. Note that there be problems when you try to use auto surfs alongside contextual ads like Adsense. They aren’t also long term solutions to improving your Alexa Rank so I suggest using with caution.

16) Create an Alexa category on your blog and use it to include any articles or news about Alexa. This acts as an easily accessible resource for webmasters or casual search visitors while helping you rank in the search engines.

17) Optimize your popular posts. Got a popular post that consistently receives traffic from the search engines? Include a widget/graph at the bottom of the post, link to your Alexa post or use Alexa redirection on your internal URLs.

18) Buy banners and links for traffic from webmaster forums and websites. A prominent and well displayed ad will drive lots of webmaster traffic to your website, which can significantly boost your rank.

19) Hire forum posters to pimp your website. Either buy signatures in webmaster forums or promote specific articles or material in your website on a regular basis. You can easily find posters for hire in Digital Point and other webmaster forums.

20) Pay Cybercafé owners for installing the Alexa toolbar and set your website as the homepage for all their computers. This might be hard to manage and isn’t actually a doable solution for most. Some have suggested that it does work and it is the only reason for recommending this step.

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